Union Polls

Union Polling

Vector Research introduced polling to Canadian unions. This is no surprise since Marc Zwelling, president of Vector Research + Development Inc., was a union president, a union staffer and a union campaigns strategist.

Marc knows unions from the inside out. That’s why so many unions turn to Marc and the Vector Poll™ for The Union Opinion Project to get more than number crunching. Marc knows how to “get good numbers” and then use what they really tell to fashion a winning strategy that fits the time, the place and the people on the ground who have to make it all work.

Vector Research conducted the first regular national public opinion polls for unions (1985), the first membership satisfaction polls for unions (1987), the first voter tracking polls for unions (1988) and the first non-union-employee surveys in union organizing campaigns (1992). Vector studies helped unions create associate membership programs (1999). Online union membership are another Vector Research innovation (2006).

What is The Vector Poll™ The Union Opinion Project?

The Vector Poll™ The Union Opinion Project was invented to get unions into polling because regular polling can be quite expensive. With the Vector Poll™, unions benefit from seeing the poll questions and the issues that other unions are dealing with — and seeing how other unions apply what they learn. Read more about The Vector Poll™.

If you're considering a poll with the public, a membership satisfaction study or any kind of opinion research and want advice on the best methods to use, the costs, or anything else, just call or email us. We will contact you soon to discuss your project.