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Dummies Books from the Vector Poll™

By Marc Zwelling, President, The Vector Poll™

Ideas and Innovation For Dummies - *New*

You hear all the time that great ideas are the keys to success in the new economy. What if you're not naturally innovative? Not everyone is able to come up with one creative idea after another. Here is your expert guide to creating ideas with innovative thinking skills.

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Public Opinion and Polling For Dummies

Learn what you can do with polls, how to ask the right questions, ways to analyze survey data, and how to work with a professional research company or work for one.

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