Media Training
How do you handle an unscripted media interview or scrum?
Vector can help you. Marc Zwelling was the creator and developer
for the Sound Bite Machine, a brain-storming
aid for leaders, politicians and other speakers facing unscripted
media interviews and scrums.
Marc has facilitated and designed more than 400 training
courses and workshops in strategic planning, public speaking,
media coaching, forecasting and new-concept development for
organizations in all sectors in Canada and the US such as
the Canadian Steel Trade and Employment Congress, Seneca College,
the Niagara Institute and York University's Centre for Management
Development.
What to expect at a media training workshop:
Typical media training workshops include aspects of communication
such as...
- Message development
- Issue framing
- Body language and movement
- Breathing techniques
- Clothing and appearance
- Eye contact, gestures and expression
- Humor, language and pace
- Pitch, silences, pauses, tone, variety, and voice volume
Giving a good speech or a good performance on TV,
radio or YouTube, however, is never just a matter of knowing
and practicing techniques. You must have something credible
to say.
Tips for making a credible a speech or handling a TV interview
- Get your audience’s attention with lively, graphic
words
- Get your audience to agree with you about something
- Show you care about the audience and about their problems
(they don’t care how much you know till they know
how much you care)
- Have workable, affordable, ethical solutions
- Do your homework and research
- Rehearsing to this short list also conquers nervousness
For more ideas or to book our media training services, call
Marc Zwelling at 416.733.2320. |
Consulting
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