Listen to your voters, workers, members and customers, and
they'll tell you how to win.
Customers, however, sometimes have only a vague idea of what
they want and no idea what you are capable of.
With no strategy of your own, you become part of someone
else's strategy.
To discover and expand your capabilities and meet your goals,
your organization needs a strategy. Goals are not enough.
But it's not just brilliant strategy that brings success,
but motivated people brilliantly executing a good strategy.
After all, the skills of the people in the organization are
the only assets that give one organization a long-run competitive
advantage.
