About
Vector Research
For over 20 years, Vector Research + Development Inc. has
linked clients
to a clear understanding of what makes members, voters, customers
and employees sit up and take notice.
Marc Zwelling, the president of Vector Research, introduced
polling to Canadian
unions, helping them develop the key strategies and messages
that resonate with their members and the public. He has has
facilitated hundreds of planning and strategy events for organizations
in all sectors including charities, financial services, publishing,
politics, resources, unions, health and education.
Marc was the creator and developer for the Sound
Bite Machine, a brain-storming aid for leaders, politicians
and others facing unscripted media interviews and scrums.
Marc has been keynote speaker at meetings and seminars for
the Ontario Hospital Association, the Conference Board of
Canada, Canadian Broadcasting Corp. (CBC), the Nursing Leadership
Institute, British Columbia Human Resources Management Association,
the Health Leaders’ Institute, community colleges, the
Canadian Labour Congress National Political Action Committee,
McGill Institute for the Study of Canada, the Canadian Nurses’
Association and the Canadian Forces Staff and Command College
(NATO Officers’ Course).
Marc has consulted on long-term economic, social, and technological
change for the presidents of Ontario's community colleges
(training and employment), the Science Council of Canada (new
technologies), the Privy Council Office (communications),
and other organizations.
In 1982-98 Marc was director of forecasting for the Intercorporate
Futures Group, a network of executives in long-range planning
in 50 business, government and nonprofit organizations at
organizations including Bell Canada, Enbridge, NOVA, CMHC,
TransCanada PipeLines, Manitoba Hydro, CN Rail, Sears, and
other organizations in the public and private sectors.
In 1982-1996 Marc in collaboration with the Canadian futurist
and author John Kettle published The FutureLetter, a newsletter
on marketing, economic, demographic, technological, and social
trends with some 1,200 readers.
Marc is a member of the Marketing Research and Intelligence Association and the American
Association for Public Opinion Research, is a MRIA Certified Marketing Research Professional, a designation
limited to fewer than 15% of Canadian market researchers.
How can Marc help you find winning information? Read more
about The Vector Poll™ or complete
our Request Advice form.
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